During the Summer, I got the opportunity to read the book by the founder of Patagonia, Let My People Go Surfing. One of the most inspirational, of many, sections was the section covering their attitude to consumerism for the sake of consumerism, culminating in the advert displayed above.

Extending on that idea, they've pushed a new website section covering exactly this topic under the title, Worn Wear. The video below is a lovely expression of their vision.

Enjoy.

Running a hundred miles in the backcountry, surfing perfect waves around the world, climbing a world-famous skyline for the first time ever-experiences like these require well-made gear that performs in the toughest conditions. In this short video, Tommy Caldwell, Keith Malloy and Keira Henninger share stories about their favorite things and why they'd rather keep using and repairing those things instead of replacing them with something new.