Who needs a proper camera?
All recorded on an iPhone and edited on an iPad Air (watch the end credits). Thanks to John Gruber for the link.
Having access to high quality video at the tip of your hand is a huge benefit, and making huge in-roads in sports with coaches. Coach's Eye sees the potential in this with their recent release of sharing of video between iphone and iPad (so you can record on the small screen and review on the larger one) - granted, it's not that cheap!