Bad adverts and walking the walk

Mit der Kampagne "PC does what?" wollen Microsoft, Intel und die OEMS Dell, HP und Lenovo dem schwächelnden Markt neue Impulse geben und vor allen Dingen Leute mit älteren PCs dazu bewegen, sich ein neues Gerät zuzulegen. Diese Spots sollen dabei helfen.

Jaw-droppingly bad advert trying to sell computers/pcs. Note this ad was developed by Intel, Dell, HP and Lenovo. Does any of this relate to the real world?

 

A sample of how to truly sell to people's feelings and emotion of using something:

With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or a song that brings two generations closer together. View the story behind "The Song": http://youtu.be/77hi9SuKfiI http://www.apple.com/holiday

As my experience and ideas evolve in time through my life/hobbies/career, I'm developing more and more of an understanding of the skills required to understand Customer Experience and User Emotion. One ad above shows an understanding of people, the other was written by corporate - with a complete detachment from the actual product. In the same way that the latest announcement by Twitter of a new board of director who has only every published 10-20 tweets in 3 years, I'm a firm believer that those at the top should walk the walk and talk the talk:

With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or a song that brings two generations closer together. View the story behind "The Song": http://youtu.be/77hi9SuKfiI http://www.apple.com/holiday

One example of this? Go and listen to the fantastic interview with Phil Schiller who made a surprise interview with John Gruber of DaringFireball (very pro-Apple but still a great website). Talk about someone who talks the talk.

Direct link to iTunes podcast recording here.

Producer: Amy Jane Gruber @amyjane Junior Producer & Announcer: Paul Kafasis @pbones Directed & Edited by: App: The Human Story @appdocu Audio Engineering by: Caleb Sexton @calebsexton Webcast Production by: Hybrid Events Group @hybrideventsgrp

Neal McQuaid